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March 16th, 2009


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01:13 pm - So...
It's one of THOSE Mondays.
We start off with the news that Harlan Ellison is still suing Paramount and the WGA over the use of that episode he did, "City on the Edge of Forever." In other news, water is still wet.

Then we move on to The SciFi Channel being so ashamed of being science fiction that it plans to rebrand itself. Because it doesn't want people to think science fiction is, well, science fiction. Or geeky. "“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network. "

That's right. The channel that brought you "Who Wants To Be A Superhero" and "Attack of the Sabretooth" and "Dungeons and Dragons 2" and "Return of the Living Dead 5: Rave from the Grave" among other classics, is so embarassed by its own programming, that it's changing its name to Tiffani with a heart over the 'i's' and coloring its hair pink.

Many other people will speak more eloquently of this development. I'm just introducing forehead to desk and praying it's an early April Fool's joke. Let's hope that they come to their senses before they become a laughingst-

So. Who wants more tea?
Current Mood: discontentdiscontent

(15 comments | Leave a comment)

Comments:


[User Picture]
From:rainfletcher
Date:March 16th, 2009 05:46 pm (UTC)
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From:oneminutemonkey
Date:March 16th, 2009 09:48 pm (UTC)
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Bwahahahahahaha!
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From:eevieivy
Date:March 17th, 2009 12:47 am (UTC)
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There we go. Exactly.

Either that, or it's some new species of fish. :P
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From:static_entropy
Date:March 16th, 2009 05:53 pm (UTC)
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"Big Bang Theory" needs to have a rant about this. YES!

Oh, and rainfletcher? THAT'S GREAT! Thanks for the pointer!
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From:talkstowolves
Date:March 16th, 2009 07:03 pm (UTC)
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What's even worse is that, as far as I can tell, the real reason they changed the name is because they couldn't copyright Sci-Fi. Their parent copy really wants a brand they can sell across multiple media platforms, but they were stymied by the fact that you can't copyright a genre term.

They really should have come up with a better break-away name and not added in all the shit about science fiction holding them back. If they'd just said they were changing their name so they could copyright the sucker, it'd be no big deal. And then they could continue quietly ruining the channel without announcing their prejudices.
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From:oneminutemonkey
Date:March 16th, 2009 09:41 pm (UTC)
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Seriously. I mean, I can totally dig the urge to rebrand so they can slap their logo on things and make money.

I get pissy when they diss their core audience. Y'know, the SF fans who would gravitate to that channel like it was Mecca if only it wasn't full of crap half the time.

Dear SciFi Channel. I am a geek. Fuck you. Love, me.
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From:redhead_rampant
Date:March 16th, 2009 07:12 pm (UTC)
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Oh, that's right. Earn yourself more money by alienating your viewers and appealing to an illiterate, uneducated crowd that couldn't give a rat's rear about the genre, much less how the damn channel is named. They must have a death wish.
Excuse me while I go let off some of my unabashedly geeky steam killing nameless blobs on the internet.
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From:oneminutemonkey
Date:March 16th, 2009 09:44 pm (UTC)
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I think it's safe to say you're not the 'female audience' they're planning to attract with their new image. :>

I highly approve of killing nameless blobs on the internet.
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From:gregmce
Date:March 16th, 2009 07:53 pm (UTC)
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Don't get me wrong, I think the new name is dumb.

...but I am really amused that after years upon years of having to really fight for people to look at anything on their channel because non-genre-fans looked down on the name, and genre-fans saying that the general public are idiots to get so hung up on the name of the channel, that genre-fans are now pitching a fit and a half.
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From:oneminutemonkey
Date:March 16th, 2009 09:43 pm (UTC)
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I think most of us are objecting because at the same time the channel announces a need to rebrand itself, it's alienating genre fans by associating us with hopeless stereotypes.

They could call the channel 'Sally' if they wanted, if they'd just refrain from suggesting that anyone who likes SciFi is a dysfunctional, antisocial boy in their basement. Hell, I moved out of my basement and into the family room years ago!
(Deleted comment)
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From:oneminutemonkey
Date:March 16th, 2009 09:45 pm (UTC)
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I've decided that clearly, I don't appeal to the mainstream audience, or to women, enough either.

I am now MychaelmJonys.
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From:katatomic
Date:March 16th, 2009 09:05 pm (UTC)
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I look at that word and all I see is random jumble of letters. It took me a few seconds to figure out they expected it to be pronounced "SciFi." At best it looks like "SeeFee" or maybe "Sy'eeFy'ee". Which pronunciation I shall henceforth use.
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From:oneminutemonkey
Date:March 16th, 2009 09:48 pm (UTC)
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Syfy. I read it as 'Siffy', myself. The Siffy Channel.
Imagine Greater. I have a few things they can imagine...
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From:jongibbs
Date:March 25th, 2009 11:20 am (UTC)
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Well said, though you forgot to mention their ultimate sin: They passed up the chance to take over Firefly. Every time I see their advertisment for the coming Saturday's, by the numbers 'Attack of the giant prehistoric sabre-tooth; shark; raptor; T.rex; hedgehog (delete as appropriate)beast' I wonder what they must have been thinking.

As for the name itself, since when did people decide to watch program based on the name of the network?

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